...but in this case, I know when I'm coming back again.
I'm going to be attending the The American Bar Association Section of Dispute Resolution's Seventh Annual Conference on ADR and Mediation in Los Angeles from Thursday to Sunday, so blogging will be rather light until I return Monday.
This reminds me of an oldie-but-a-goodie article on exhibiting at legal trades shows called Carpe Exhibitum: A Trade Show Primer. While it was originally written in 2000 to address those looking to exhbit at New York LegalTech, I'd still say that most of it applies to anybody exhibiting at any legal trade show looking to sell to lawyers.
Here's an excerpt:
The most important thing, of course, is to go into the booth with a great attitude, a plan for success and a big smile. If you start off ready to have fun, you're going to have infinitely more success than your competitor – no matter the size of their booth or the quality of their product. People would rather spend their time talking to somebody interesting (meaning interested in them) than in watching a demo. There are some things to remember, though, outside of this basic premise.
You can read the full article here.
http://www.livejournal.com/users/selling2lawyers/
Lets hope typepad's RSS syndication engine doesn't suck
Posted by: Conrad | April 13, 2005 at 05:14 PM