How To Get More Lawyers To Respond To Your Marketing?

Simple. Focus your message.

Once you've defined your target client, decided which of the important properties of TIME: Time, Information Money or Education you're going to to build your value message around, you have to focus on what your call to action is going to be!

For example, don't solicit for referrals and ask the prospect to call a toll free number for more information. Focus! Have your ad or sales letter or postcard or what-have-you have one specific, measurable objective. Each.

This is where consistency in the presentation of your message and consistency with the look of your message comes into play-- you generate familiarity with your look with a lawyer, while presenting value in each part of your sales message.