Excellent Advice For Crafting A Great E-Mail or E-Newsletter...

...Be consistent with your fonts.
Remember that design doesn't just mean graphics. It also applies to your campaign's text and how everything looks (and works) together. Use fonts and formats that help reinforce the key points and make your email more readable. Also remember that Emma's editor offers a menu of common Web fonts that might seem a bit limited, but it's limited by design - these are the fonts most people can see, and by using them you're ensuring that the way your campaign looks to you in preview is the way it will look to them when it pops up in their inbox.

Now combine that with the advice in 10 Things To Remember When Selling To Lawyers, and you'll have an unstoppable e-mail for your prospects.